Pearson's opened its doors to the public in 1996, with the goal of helping KC area consumers discover a better way to buy and sell real estate. The time was right to demystify the way real estate is bought and sold. Sellers were ready to take control over the process, and anxious to shed the expensive commission system that real estate agents had created over the years. We enjoy spending time educating sellers about the benefits of selling "by owner", as they have been told over and over by real estate agents that they are not smart enough to sell their homes without them.
Well, we're here to say that the agents were wrong - see graph above. Our proven success over the last eleven years speaks for itself: "A home that has been well prepared for sale, fairly priced and exposed sufficiently to buyers can and will, sell itself." If you are thinking of selling by owner, you're in good company. Over 20,000 sellers and buyers in the KC area know our sales system works. We even include a real estate attorney to write your contract at no charge! Don't be fooled by any other self-proclaimed FSBO companies, you've found KC's leader, and we are on your side. Our only mission is the sale of your property, no hidden agenda or fees, ever. Thank you for visiting our site today - can we help you sell in 2007?
Why
sell by owner? Here's the facts:
1) 90% success rate using Pearson's FSBO sales system!
2) Buyers prefer buying direct from owners and shop FSBO first!
3) Buyers. More active buyers than all other FSBO sites combined!
4) Our customers average sale is twice as fast agent-listed!
5) We include an attorney to write your contract - no worries!
6) Buyer's know agent-listed houses cost more!
7) It's fun! You know more about your house than any agent!
8) It's easy! Most of our customers are amazed how easy!
9) It's your right as an American homeowner!
10) You will save a lot of money! (Your equity!)
11) We're with you every step of the way til you get paid!
Most popular choice, all-inclusive, one-time fee! Select a package size from the list above. Fee is based on the number of photos and words you want. Our most successful package is the Premium Package with 2 photos and 80 words. Your asking price has nothing to do what what your advertising fee is. Generally, the larger the property, the more amenities and photos the seller would prefer. EXAMPLE: If you opt for the Premium Package, you will get approximately 80 word description and 2 full color photos in our magazine AND 2 color photos on our many websites!
*One-time "All-Inclusive" fee includes all the following:
Non-stop assistance.
We're with you every step of the way during the selling process.
Call, email or stop in any of our convenient FSBO stores, our
FSBO Marketing coaches will be more than happy to assist you with
any questions you may have. We'll be with you all the way through
closing when you get paid.
Color Internet photo of your property…runs each and every
day, on over 12+ popular web sites, including fsbo-kc.com, HomesByOwnercom, Google, Yahoo ! and more, every day, every week, every month, until SOLD!* Top search engine ranking worldwide. Seen by millions of active home BUYERS each month!
Color photo
of your property, description, price & your phone number …
runs in our popular monthly FSBO magazine every day, week, month,
until SOLD!* Seen by 56,000 active buyers each
month!
Sales contract written
by a real estate attorney - your paperwork done right!
Savings of 40% OFF your title closing fees (with your prior policy) plus
Savings of $100 to $300 in closing cost fees at your title company!
Buyer pre-qualifying services - no worrys if they can afford your house!
Professional
yard sign that makes a good first impression, with your
phone number!
"Shown
By Appointment" rider which attaches to the steel yard sign
frame.
Attractive
directionals to place on intersections pointing in toward your
property.
Info Pak or
Info Tube – attaches to yard sign for your FREE TAKE ONE
Flyers!
Add our Virtual Tour slide show to your listing, and show your home 24 hours a day, 7 days a week! It WORKS!
Better than traditional virtual tours...
Downloads up to 10 times faster.
Less expensive than panoramas.
No "fish eye" effect, clean & crisp!.
Print a brochure from your tour.
You can find our magazine at most of greater KC's 24-hour grocery
stores such as Price Chopper, Hy Vee, Hen House, CVS Drug Stores,
Sun Fresh, Dillons, and select Wal-Mart Grocery, Apple Markets & many Blockbuster
Video. We're also strategically located in many Wal-Marts, K-marts,
and hundreds of other locations throughout the metro including free-standing
racks at The Plaza. It is always free and generally in the entrance
to the stores on their magazine racks. A new issue is distributed
the middle of every month. Grocery store racks are restocked twice
per week. Our Internet supersites are updated daily.
1. It's easy to get started. You have several convenient methods. 1) Place your information online (click button above), or 2) stop in any of our conveneintly located Pearson's FSBO retail stores, or 3) print the online order form and fill it out. Any questions, simply call any of our stores for immediate assistance. We’ll reserve
a position for you and make arrangements to get your property
up on our Internet supersite today!
2. Pick a photo - We prefer high-resolution .jpg photos
or color prints. We will reduce or enlarge your photo as needed.
Most of our customers provide us with a color picture of their
property. However, we can take a digital picture for $35.00. (Aerial
photography is available for farms, ranches, acreage, developments,
etc.) Your picture can be dropped off, mailed or emailed to any
Pearson's FSBO Stores.
3. Write your property description – on a separate
sheet of paper or print the online form, preferably a bullet-point list of amenities. Call
us with questions or for assistance – we’d be happy
to help you. Hint: you can get good ideas for
your description by looking at the descriptions in our magazine orthis web site.
4. Get it all to us on or before the 5th of each month
to be published in the middle of that month. (After the 5th -
take your chances on space availability.) Mail, email, or hand
deliver your property description and photo to us, with payment,
to any Pearson's FSBO Store. We're open 9am to 6pm daily, Saturdays
10am to 2pm.
1.
You Can “Sell” your Home Better Than Anyone Else:
You know your home best, the schools, the neighborhood, what is
special about the area and the house, as well as other details about
the property. A well maintained, fairly priced home virtually sells
itself; your role is simply to provide additional information and
exposure with “For Sale By Owner” Home Buyer’s Guide.
2. More
$$$ in Your Pocket: Calculate 6% or 7% of what you think your
property is worth, then ask yourself: is it worth paying this much
to have someone else show my property, act as a go-between to negotiate
the sale and coordinate closing schedules with the lender and lawyer
or title company? Unless your name is Trump, chances are the answer
is NO.
3. You’re
in control: Nobody is going to tell you what to do. You can
advertise where and how you want to (not sit by in frustration because
“they’re not doing enough”), schedule showings when
it’s convenient for you, talk directly with prospective buyers
yourself, even take your house off the market for awhile if you
can’t find the right house for you. You aren’t obligated
to a 3, 6, or 12 month contract...you make your own rules.
4. Less
Hassle and Frustration: When selling by owner, you don’t
have to leave the house because an agent wants to show it, or clean
every morning before leaving “just in case”. You know
when people are coming, and can prepare accordingly. And when a
buyer makes an offer, there’s not all the frustrating back-and-forth
telephone tag between agents to reach an agreement. It can be done
in less than 30 minutes, and end with a friendly handshake and smile
between owner and buyer.
5. Less
Uncertainty: Because you meet the prospective buyers, you have
a much better idea how interested people are, what they like about
the home, how serious they are about buying and what their time
frame and situation is. Direct feedback is easier to live with than
wondering how things are going, or worse, why no one has made an
offer yet.
6. You
Can Sell Faster: If you list your home with a real estate agent,
everyone knows you’ll probably inflate the asking price to
cover the commission fee amount. Three to six months down the road
you’ll come to the painful realization that no one is going
to buy it at that price, and you’ll end up reducing your price
(or accepting an offer) equal to the original amount you would have
asked if selling by owner. Do it right the first time, and avoid
taking the loss. Pass the savings along to the buyer and sell quicker.
7. Always
the bride, never a bridesmaid: You can be sure that buyers are
truly interested in your property when they visit because they have
personally made the effort to be there...they haven’t been
dragged there by an agent using your property for comparison purposes
only.
8. You
have great access to out-of-area buyers: We mail the magazine
to relocation inquiries each month. And our Internet site allows
buyers anywhere in the world, easy access to your ad and phone number.
Currently, it is estimated that 220 million people have internet
access.
9. It’s
Easy: “If you can show your own home, you can sell your
own home...it’s that simple” said one of our home sellers.
And he’s right, once your find a buyer, lenders, lawyers or
title companies take over. Use this magazine as your best advertising
resource and our professional yard signs and pointers to direct
the buyers to your home.
"FSBO is the only way to go. I'm a 50 something (almost 60 something) year old woman, with no real estate experience. In fact, aside from selling Girl Scout cookies, and an occasional garage sale I have no flair for selling. FSBO is both seller and buyer friendly. And you keep your equity, not give it to someone else. If I had not sold FSBO, I would have lost money. Go FSBO!"
"Thank you FSBO!!! Advertising in your FSBO magazine and web site helped us find a qualified buyer for our house in only 3 weeks. We've sold 2 houses by owner. Selling the houses ourselves saved our hard-earned equity. With your lawyers to handle the paperwork, there's no reason why you can't sell your own house. You know it better than anyone, why use a middleman?"
