The Publisher's Page

Welcome to Kansas City's original, private home sales company! I'm Dale Pearson, president of Pearson's For Sale By Owners, Inc., publishers of Pearson's KC For Sale By Owner Magazine & fsbo-kc.com.

I take pride in the fact that we are straight shooters. There are no tricks in what we do, just good old-fashion business principles. Unlike other so-called FSBO businesses (agents in disguise who really charge commissions). We are here for you, real people, no hidden agenda, no hidden fees, just real experts with one mission: the sale or purchase of your property without a commission. Visit one of our FSBO retail stores, we have friendly answers to all your questions until you go to closing and get paid! We are with you every step, selling FSBO doesn't mean selling alone!

                            Dale Pearson, Publisher

Phone: 913-498-3726

Because of our honesty and our customer's proven track record of success, we are KC's leader in private home sales. Since 1996 we've helped well over 22,000 KC area families buy and sell property without paying a real estate commission. Our For Sale By Owner Magazine is KC's #1 most-read real estate publication with over 56,000 buyers and sellers reading it every month. This magazine is the "crown jewel" of real estate marketing in the KC metro area. If need to sell or buy fast, or you simply do not want to give away your hard-earned equity to an agent, this is an absolute "must-have" ingredient in your advertising. In today's world of internet, do not underestimate the selling power of our magazine. We also provide a complete and comprehensive selection of everything anyone would need to sell privately at our FSBO Stores conveniently located throughout the KC metro. We're committed to helping you sell fast and pay no real estate commission. Your property deserves and we deliver, exposure of your property to active buyers, we include an ATTORNEY PREPARED sales contract so you know the paperwork is done properly, plus "how-to-sell" seminars, education, and non-stop assitance until you go to closing and get paid. Selling by owner doesn't mean selling alone.

Agent's one listing service (MLS) does not sell nearly as much real estate as they lead you to believe. Nor does it provide any more "exposure" for your property, since it is not even available to the public. National statistics report that as many as 42% of MLS listed properties expire or cancel without a sale. Not all these properties sell! Our FSBO MAGAZINE and INTERNET EXPOSURE sells real estate. Today, 70% of buyers shop the internet and they shop multiple sites, not just one site like they'd want you to believe. Our primary site www.fsbo-kc.com is far and away the #1 source of private sale homes in the KC metro area. In addition to our main website (www.fsbo-kc.com), we provide our customers with spectacular web exposure on many additional sites, at no extra charge! Your property will be seen or linked to: Google real estate, Yahoo! real estate, HomesByOwner.com, ByOwner.com, FSBO.net, Oodle.com, FSBOpublishers.org, FSBOnetwork.com, FSBOonline.com, KChomeList.com, NFSBOA.com, YellowPages.com, KansasCity.com, and mnay others! Maximum internet exposure, millions of buyer exposures, all for one low "all-inclusive" one-time fee.

Today, anyone in the world, who uses the search engine GOOGLE and types in For Sale By Owner Kansas City will find your property or a link to your property in the TOP 3 or 4 positions! We have you covered on the internet on multiple sites.

Our company has received thousands of compliments and testimonials from our successful customers over the years, but our greatest achievement is that you have chosen Pearson's FSBO magazine and web sites. And if you are not already a customer, I personally invite you to check us out. I sincerely believe you'll be glad you did. We are not a real estate agency therefore we take NO COMMISSIONS, EVER. Since 1996 we've helped thousands of sellers save millions of dollars in real estate commissions. Our customers sell faster and net more money than homes sold through commission-based real estate agencies. Buyers benefit from buying homes listed through our services because they are not paying inflated prices to cover agent commissions.

For home buyers: We offer the largest selection of FSBO properties (with photos) in the KC metro area. Listings are updated daily online and each month in our popular magazine. It's easy to shop FSBO properties, simply find the home you are interested in, call the owner directly and make an appointment to see the property.

For home sellers: We offer everything you need to successfully sell your home by owner! Our unique FSBO Fast sales program allows YOU to not only match, but to significantly OUTPERFORM any agent's best marketing effort. You're in control, you call the shots, you keep your hard-earned equity for your family. Why pay commission?

Our history: Way back in 1996 we created this space. By space, I mean this online website (and our monthly magazine) that anyone can go to from anywhere and find - for free - pictures of homes for sale by owner. We also built a business that explains and "de-mystifies" the process of selling a home by owner. We began with an outrageous premise: Average home owners, with virtually no real estate sales experience, without relying on any real estate "professionals" and who did not receive any "formal" real estate training, CAN sell their own property.

Up to then, a trillion-dollar industry had sprung up based on the notion that you cannot and should not sell your own property. They want you to rely a self-proclaimed "professional" agent with a fancy office, a listing service, sales assistants, cell phone, laptop PC, glamour photo and a big car to sell it for you. Billions of dollars in potential commissions was on the table, and agent's marketing and messages were clear: "as just an average home owner, you do not have the knowledge and you are not smart enough to sell your own property."

We believe that most homeowners are more than qualified to sell their own property. Our mission is to empower home sellers with the knowledge and tools to not only compete with the best agents, but to significantly outperform their best effort. Our customer's 11-year track record of success proves we deliver. Our FSBO program works.

Today in the Kansas City area, almost 30% of all homes sold are sold by owner, and we see the metro's largest real estate firms now beginning to offer reduced commissions, discount brokers offering reduced or even free listing services, and agents more willing than ever to reduce their outrageously high commission splits. One of our recent customers said that we were the cause of these reduced commissions because we create competition. She said, "do you think so?" I said, "certainly!"  But we're not malicious about it, and we're not directly responsible. But it just stands to reason: everything Pearson's For Sale By Owner Services stands for, undercuts everything real estate agencies stand for - you need us.

We say " you can sell it yourself - and YOU should keep the hard earned equity you've built in your property." So, let's watch together over the next couple of decades to see who's right! Can we help you sell, commission-free, this year?

Dale Pearson
Publisher
(913) 498-FSBO (3726)